Social Media Marketing - Power of Facebook


Social Media Marketing - Build Business & Have Fun

Social media marketing is the new toy of marketing experts. The amount of money that has gone in to social media marketing has been astounding. However, the ROI of social media marketing has been hard to determine with any accuracy.

aU offers a low-cost solution to social media marketing. We like to start small and ramp up when social media marketing begins to increase revenue. Social media marketing can be expensive - it is aU's belief that your investment in social media should be held to the same ROI expectation you have for any other advertising campaign.

Read Wikipedia's definition of social media marketing, and when your ready - give us a call.

"Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, the barrier to entry in social media is greatly reduced. Report from company Sysomos shows that half of the users using Twitter are located outside US demonstrating the global significance of social media marketing. Organizations can receive direct feedback from their customers and targeted markets." - Wikipedia

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

– Seth Godin

Popular Social Media Sites

Giving people the power to share and make the world more open and connected.

LinkedIn - Developer

  • LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories. More than half of LinkedIn members are located outside of the United States. There were nearly two billion people searches on LinkedIn in 2010. LinkedIn is headquartered in Mountain View, California.

Twitter - Designer / Photographer
Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.