Search engine optimization is a cocktail of different components. Backlinks, social media, social bookmarks, review site reviews, directory submission, content optimization, tag optimization, etc. are all a means to the end goal of SEO. That end result is high organic search ranking. That is to say, when someone types in one of your keywords into Google, your company shows on the first page.
Backlinks are one of the main components search engines use to determine how high your website should be listed. In short - backlinks tell the search engines how popular your website is. The more backlinks to your website, especially websites about similar topics, give your website more authority. They also give the search engines information about the growth of a websites popularity.
Social media marketing is the new toy of marketing experts. The amount of money that has gone in to social media marketing has been astounding. However, the ROI of social media marketing has been hard to determine with any accuracy.
aU offers a low-cost solution to social media marketing. We like to start small and ramp up when social media marketing begins to increase revenue. Social media marketing can be expensive - it is aU's belief that your investment in social media should be held to the same ROI expectation you have for any other advertising campaign.
PPC Advertising is not typically a SEO technique as it can actually hurt your organic result efforts. But PPC campaigns do serve a purpose. Organic efforts can take a long time to build up, having the instant traffic from PPC can let you ease into organic only results. PPC efforts also help to uncover keywords and phrases that can be incorporated into organic efforts.
Social bookmarks can be an excellent source for backlink building, and also connect like minded individuals. At aU we use social bookmark marketing to improve your SEO standing and drive more traffic to your site.
"Bookmarking services are good source of traffic into websites & blogs. Since Social bookmarking generate back links, it has been used as an important tool to promote websites & blogs. Among the most popular bookmarking services are Google, Del.icio.us, Digg & Stumble upon." - Wikipedia