Backlink Building - The Constant Effort

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Backlink Building - The Backbone of SEO


 

Backlinks are one of the main components search engines use to determine how high your website should be listed. In short - backlinks tell the search engines how popular your website is. The more backlinks to your website, especially websites about similar topics, give your website more authority. They also give the search engines information about the growth of a websites popularity.

It is for this reason that backlink building requires constant and long term effort. A steady stream of increased backlinks will do wonders for your website's ranking. To learn more about backlinks, read Wikipedia's definition of backlinks below, or click on the "read more" button to see aU SEO package pricing.

 

"Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a web page). Outside of SEO, the backlinks of a web page may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving web page from another granting web page. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page. Anchor text and web page content congruency are highly weighted in search engine results page (SERP) rankings of a web page with respect to any given keyword query by a search engine user.

Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb linkspam as a whole.

It should also be noted that building too many Backlinks over a short period of time can get a website's ranking penalized, and in extreme cases, the website is de-indexed altogether. Anything above a couple of hundred a day is considered "dangerous"". - Wikipedia